Expectant Mom, Vanessa Lachey, Designs a Military-Inspired Bootie for ShoeDazzle to Support Operation Shower

August 7, 2012


EXPECTANT MOM VANESSA LACHEY DESIGNS A MILITARY-INSPIRED BOOTIE FOR SHOEDAZZLE

TO SUPPORT CHARITY OPERATION SHOWER

Los Angeles (August 6, 2012) – ShoeDazzle is pleased to announce that actress and host Vanessa Lachey is the newest member of its “Celebrity Shoe Design Program for Charity.” Vanessa designed a military- inspired faux snakeskin high heeled bootie named “Monroe,” after the icon Marilyn Monroe, who was known for both her fashion sense and for her support of the troops.  The shoe will be available for purchase exclusively at ShoeDazzle.com on August 7th, and all profits from the sales of the shoe will benefit Operation Shower.

Operation Shower is a non-profit organization dedicated to celebrating and honoring military families by providing joyful baby showers for expectant moms whose husbands are deployed. Since its inception in 2007, Operation Shower has showered more than 800 military moms from the Army, Navy, Air Force, Marines and National Guard on military bases and other locations.

“I am so thrilled to be able to raise awareness for a great charity like Operation Shower,” said Lachey. “Growing up, my father was in the Air Force, so I have an understanding of what it’s like to have a loved one overseas during life’s biggest events. ShoeDazzle has provided me with a fun and fashionable way to support the military – and new moms!”

“ShoeDazzle is pleased to have actress and soon-to-be new mother Vanessa Lachey show her support of Operation Shower with this exclusive ShoeDazzle design,” said Bill Strauss, Chief Executive Officer, ShoeDazzle. “ShoeDazzle has always been a proud supporter of our troops and their families. The on-trend, military-style bootie is perfect for the fall and a fashionable way to show your support for the women behind our troops.”

ShoeDazzle launched its first cause-marketing campaign in fall 2009. Prior to Lachey’s shoe release, ShoeDazzle partnered with LaLa Anthony, Carmen Electra, Perez Hilton, Carson Kressley, Jenny McCarthy, singer Mel B and actresses Kristen Bell, Garcelle Beauvais, Kristin Cavallari, Kristin Chenoweth, Jennie Garth and Denise Richards and for its “Celebrity Shoe Design Program for Charity.”

About Operation Shower

Operation Shower (www.operationshower.org) is a non-profit organization dedicated to celebrating and honoring military families by providing joyful baby showers for military moms-to-be to ease the stress of deployment. Since the organization’s inception in 2007, Operation Shower has showered more than 800 military moms from the Army, Navy, Air Force, Marines and National Guard on military bases, during PGA TOUR tournaments, and at other locations.

About ShoeDazzle®

ShoeDazzle is the original and leading destination for personal styling online, treating women to personalized monthly head-to-toe curated collections and recommendations by celebrity stylists – building an intimate, personalized experience through creative innovation and social engagement. Clients enjoy access to exclusive collections—now including dresses, handbags, jewelry and lingerie—all at irresistible prices as low as $39.95.

ShoeDazzle has been making women look and feel beautiful since 2009. The company was founded by Kim Kardashian (who serves as chief fashion stylist), as well as Brian Lee, Robert Shapiro and MJ Eng. The company boasts award-winning client services, almost two million Facebook fans and more than 13 million clients.

Contacts

Hayley Scheck Antonian, B|W|R Public Relations, 310.550.7776 , hscheck@bwr-la.com

Lauren Bartel, ShoeDazzle, 213.389.8889 x 414, lbartel@shoedazzle.com